APPLE says it has sold three million tablet computers in the three days since the launch of the iPad mini and fourth-generation iPad.
The iPad mini and the new fourth-generation iPad were launched on Friday in 34 countries.
The tech giant said demand for the iPad mini "exceeded the initial supply", meaning some orders will be delayed until later this month.
Apple did not break down precise sales of the mini - the 20cm tablet which joins several other small-format tablets - and the new iPad, which has a 25cm screen.
"Customers around the world love the new iPad mini and fourth-generation iPad," said Tim Cook, Apple's chief executive, in a statement.
"We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand."
The iPad mini is 31 grams lighter than Apple's third-generation iPad. It is 7.2mm thick, 23 per cent thinner than the original iPad.
The iPad mini with Wi-Fi connectivity and 16 gigabytes of memory costs $US329, the 32GB model sells for $US429 and the 64GB version for $US529. It is more expensive than rivals from Google, Amazon and other makers.
Apple's senior vice-president for marketing, Phil Schiller, helped unveil the iPad mini, insisting that it was an entirely new design and not "just a shrunken down iPad".
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